Marvel Cinematic Universe general stuff

Most recent Thor definitely didn't lose money. Antman is debatable. When you take into all the licensing, toys, clothes etc and then selling it onto TV etc those no chance either did.

Marvels is the first one likely not to make a profit.

Big thing Marvel can do is just to make cheaper movies. The original Capt Marvel was $152m cost but Marvels ballooned.

There is no reason to lock up Marvel when there is plenty they can do to make money, even in current down environment. It would be stupid.

Huh, first time I've ever heard merchandising as a defence for a film not losing money. Absolutely a legitimate stream just like home releases are, which is also something brought up almost apologetically after a film's box office run.

For example I am sure Batman vs Superman produced on both merchandising and home release, yet people still don't care, and still ludicrously call it a bomb.

I don't think the MCU is dying, but all of a sudden the term soft reboot is being thrown around for Secret Wars. They know things can't continue on as they are in regards to budget for these films (and TV shows) vs return.

It's absolutely not dying, I see Phase 4/5 just as a transitional period that they could have handled better, that's all.

I think they've recognised the mistakes to a degree just in time before introducing FF and X Men. They have to get FF right though. Casting Pedro is a strong indicator they know it has to land.

Re Blade, I completely agree and I think this is where the lessons have been learned. There's no reason why a Blade film needs to cost more than a 100m.

On FF, I can't stress enough how huge this film will be for the future of the MCU. They should be taking the money from reduced budgets elsewhere and putting it all on FF, and this is where we disagree. The Fantastic Four are not meant to be grounded like the 2015 film, they are space explorers. The scale should be huge, and the leaks about starting with Galactus does not surprise me. They have to go all out with this film, its critical.

Fox botching their Fantastic Four films is not a reflection of their popularity, especially in America.

Edit Just seems a bit mad to me to say the property is a dud when Marvel have built the MCU around secondary characters from their gallery.

The MCU is something that won’t be finished any time soon but the culmination of the infinity saga and the expansion into Disney+ has made what’s come since a complete mess.

2/3 films a year that could largely stand by themselves with slight ties to the overarching story with 1 team up worked well as a process.

With Disney+ it’s really expanded the roster where there’s new incidents, mythologies and heroes being added practically every week - and the integration of these into the main films makes everything more confusing and requires a significantly larger time commitment from the viewer. I don’t expect this strategy to change, I assume Disney want this to get subscriptions to their platform.