150KTubs - future career in Virgin Radio and other soulful pursuits **Mod: Read OP**

Looks like a mobile phone in a case. Strange how there seemed to be an MoS photographer around to capture the moment. There's also a lack of other people in the background. Perhaps the next MoS piece will have a picture of himself and Chris Evans. There's a difference between the first column and the more recent ones in that the first one seemed to be the product of a few people or was heavily edited. The interesting thing was that after all its promotion of Tubridy, it never gave him a column in the Sindo. It was like he had become instantly toxic given that Sindo/Indo people appear regularly on RTE. The Sindo readership might have been closer to his listership demographics than the Irish MoS.

Regards...jmcc

There's definitely a sense that he's become toxic for people still in RTE. He's the face of the payments scandal and that has yet to play out. Bakhurst was more than fair with him. The committees want Forbes and O'Keefe to appear before them.

Previously, it looked like the Virgin Radio gig was a kind of year's penance for Tubridy and that there would be moves made to get him back on RTE at the first opportunity. The way that things have gone so badly wrong for the previous management in RTE now makes that less likely because many of them are retired or have been retired. From reading the media coverage, the retirements aren't over yet. The new regime, if RTE doesn't get broken up, is going to be less likely to want to be seen as bringing Tubridy back. The LLS is doing much better without him and the 09:00 slot has gained listeners since he left.

With his attempts to be "intellectual", the logical choice might have been LyricFM. It was a Classical and Arts station before the RTE management dumbed it down. If Marty Whelan retires, there might be an opportunity for Tubridy but Whelan is an infinitely better broadcaster (even though he is on the wrong station) than Tubridy and far more skilled at banter. RTE gave Gay Byrne a programme on LyricFM about Jazz and he really knew his stuff. An interim digout for Tubridy, prior to things going pear-shaped for RTE, would have been a programme on LyricFM about 1960s Rat Pack (Frank Sinatra, Dean Martin, Sammy Davis Junior etc) music. But that's less likely now because Tubridy is a very convenient scapegoat for the incompetence of the previous management. And RTE people might not want to work with him again.

Regards...jmcc

Rather than buy him lunch make a donation to RTE 😂

Some people have a huge amount of time on their hands.

Were you not doing that last week?

I can imagine lyric listeners being the most vocally resistant to tubridy being parked on them.

For lyrics the music is the star, not the presenter and Marty Whelan knows this. I doubt tubridy would.

Didn't do any good when Whelan was given the morning slot by RTE management. I think that he even managed to increase the audience for that slot. Apart from the iffy music selection, his programme was competing with Tubridy's slot and doing well. Whelan is natural RTE 1 material. Tubridy was not. Tubridy is a classic example of failing upwards. Whelan, by comparison, put in the hard yards to achieve what he did.

Despite his aspirations to be "intellectual", none of the UK Classical stations appeared to be interested in Tubridy's services and they may not even have been contacted. On Virgin Radio, Tubridy seems to be there to fill the time between the music and ads. On RTE, it was more talk radio. It seems that he is having difficulty adjusting to his new role in Virgin Radio. Either he will conform to Virgin Radio's format or the management will get someone who will be able to handle the format. If there are still problems six months in (two RAJARs), he could, at best, find himself being moved to Q102 etc only. And that would depend on solid JNLR figures.

Tubridy is no longer a national Irish media star as he was while on RTE. The longer he stays on Virgin Radio and on local radio, the less valuable his national brand will become in Irish broadcasting. Even NKM might have to concentrate more on promoting its other clients.There will also be some interesting negotiations with RTE given the new salary limits.

The Irish Mail on Sunday is not a Tier 1 Sunday newspaper in Ireland like the Sindo, the Business Post or even the Saturday edition of the Irish Times (really the weekend/Sunday edition). It is not even the Sunday Times (that cut a lot of its Irish journalists a while back). None of those newspapers gave him a column. Writing for print requires a different set of skills to presenting a radio show. Unless there's a massive change, Tubridy's irish MoS column is just a Phil Space column. If it doesn't bring in some advertising, it will be gone.

Regards...jmcc

More mediocre Mail musings.

Writing style still very poor for a wannabe intellectual. Hard to believe he wrote a couple of books ( that get a mention).

Apart from that he sounds like a 22 year old getting homesick and does some more name dropping, and another photo in an empty restaurant.

Very odd fayre indeed.

https://evoke.ie/2024/02/04/entertainment/ryan-tubridy-mum-misses-me

I live 7 miles from my family and see them as much a Tubridy, no need reconnect at the weekends 😀

He 's making quite a career out of dropping dead celebrities names. Wigan, Shane McGowan, Sinead O'Connor - has he mentioned Gaybo or Gerry Ryan yet?