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Is Guinness Nitrosurge Just More Marketing Hoopla?

  • 04-03-2024 3:34pm
    #1
    Registered Users, Registered Users 2 Posts: 9,807 ✭✭✭squonk


    Straight off I haven’t trued it mainly because there’s a barrier to entry in terms of buying the nitrosurge device. I don’t drink enough regular Guinness as is and don’t see a point in buying something that’ll sit on the shelf for most of the year

    I had a few cans of O’Haras nitro stout in the back of the cupboard that were just pastvtgeyr BBD a few months so I enjoyed them over the weekend. Been ages since I had a can of nitro beer. These had the nitro bubble thingy I’d say.

    It hit me thinking though, is nitrosurge that much different or just a way of getting the consumer to pay for an extra device and save the cost of widgets in production?



«1

Comments

  • Registered Users, Registered Users 2 Posts: 6,447 ✭✭✭run_Forrest_run


    I found with the Guinness Nitrosurge it pours a lovely pint but after the first mouthful or two it's just like the regular Guinness draught can. Not worth it in my opinion unless you can get the cans on offer, which sometimes happens.



  • Registered Users, Registered Users 2 Posts: 266 ✭✭sugarman20


    I think it's a gimmick for the most part. As above, looks good but just tastes the same imo.



  • Moderators, Politics Moderators Posts: 40,548 Mod ✭✭✭✭Seth Brundle


    I hadn't paid much heed to the NS pricing until I was given one recently. It's about 40% more expensive (even looking at the current reduced prices in O'Briens).

    As it happened, I had two NS cans and a few regular cans on Friday night. The NS definitley isn't worth the extra money IMO!



  • Registered Users, Registered Users 2 Posts: 9,807 ✭✭✭squonk


    Yeah my O’Haras nitro experience for me thinking. It was a nice pint and they’ve done a good job IMHO. Seeing Diageo ads fur NS over the weekend fur be wondering. IMHO the device should be a freebie or at least charge a fiver extra as a 4 can pack and device over a regular 4 pack but id heard the cans themselves were also more expensive than the regular widget cans. It just didn’t seem to make sense to me. At that rate just go to the pub fur a pint!

    I’ll be on the lookout fur more O’Haras into stout though. Very nice indeed.



  • Registered Users, Registered Users 2 Posts: 7,718 ✭✭✭Gusser09


    It's great!! I swear by it. Pours a decent pint which in my opinion is way better than a regular can. Also fills the pint glass to the top.

    I'd never buy a regular can again.



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  • Registered Users, Registered Users 2 Posts: 1,799 ✭✭✭Ken Tucky


    I use the regular cans of Guinness and do the thumb tac trick.

    I really find no difference between NS and regular. So, yes. It was brilliant marketing.

    Not that I bother too much drinking Guinness at home!

    Leann Follain is my favorite drink at home stout, I wish it wasn't so strong. Lovely stuff though



  • Registered Users, Registered Users 2 Posts: 4,832 ✭✭✭ablelocks


    i think there's a difference between guinesss poured with nitrosurge and guiness poured straight from a can (doesn't matter whether it's the NS or the normal can) - it seems to take longer to settle through the nitrosurge, and tastes a bit creamier. maybe the bubbles from the nitrosurge are smaller than normal cans so there's some fluid mechanics dynamic at work?

    or it's just marketing



  • Moderators, Recreation & Hobbies Moderators Posts: 11,927 Mod ✭✭✭✭BeerNut


    I don't get the idea of Guinness "tasting creamy". *Feeling* creamy, sure, but cream is famously sweet, containing lactose sugar. Beer foam concentrates hop oils, so tastes bitter. Because it's denser than foam on carbonated beer, nitrogenated stout foam is even bitterer. It's tangy, and tastes to me of zinc and crisp green vegetables. It doesn't taste remotely like cream. Neither does the body. I think the taste is being conflated with the look and feel of the head.

    Thanks for coming to my Head Talk.



  • Registered Users, Registered Users 2 Posts: 1,754 ✭✭✭Phil.x


    Now a 25cent deposit on each can, cans were already expensive.



  • Posts: 0 ✭✭ Grace Yummy Bowler


    Bring them back and you don't pay it next time.

    I got 500ml Guinness glasses somewhere for the regular Draught Cans



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  • Registered Users, Registered Users 2 Posts: 4,832 ✭✭✭ablelocks




  • Registered Users, Registered Users 2 Posts: 3,031 ✭✭✭antimatterx


    I've found the secret to good Guinness cans is to leave them in the fridge for a few days.



  • Registered Users, Registered Users 2 Posts: 856 ✭✭✭rebeve


    Anyone have a number to contact Guinness , my 2nd unit after packing up . LOst receipt , only have it a few months



  • Posts: 0 [Deleted User]


    Did you Google it? 😁

    https://nitrosurge.guinness.com/en-ie/frequently-asked-questions

    email is consumercare.GBandIreland@diageo.com

    email them and they might replace it.

    Show a picture of the device and serial number. Tell them how much you miss it and how many cans of guinness they are missing out on by the device not working etc etc

    Post edited by [Deleted User] on


  • Posts: 0 [Deleted User]


    To the OP,

    I think the nitro cans are worth it at 2 euro a can.

    But I have had a few lazy cans tho. Cans that even with a clean charged device, clean glass and cold cans they have been a bit dead.

    Someone on boards mentioned tapping the cans to wake them up. I do that now.

    People will tell you it's a scam, that regular cans are the same and you can't tell the difference. I can and we have done blind tests with regular, nitro and pub pints.

    There's a difference.



  • Moderators, Recreation & Hobbies Moderators Posts: 11,927 Mod ✭✭✭✭BeerNut


    What's the difference?



  • Posts: 0 [Deleted User]




  • Registered Users, Registered Users 2 Posts: 15,760 ✭✭✭✭AndyBoBandy


    Yeah, I picked up a pack of Nitro Surge cans a few weeks back, and tried one after them being in the fridge for about 7-8 hours, and it tasted horrible.... went back at them again the following day and they were lovely. (I am aware that they advise minimum 24 hours in the fridge before consuming, but I was thirsty)

    I do think they pour a slightly better pint than a regular draught can.. is it worth it? probably not...

    For me Guinness has a much stronger effect on me compared to regular beer... (if 4-5 pints of regular beer gets me tipsy/buzzing, it'll only take 2-3 pints of Guinness to get the same feeling), and I wouldn't normally get that feeling from regular draught cans of Guinness, but I had 3.5 cans of Nitrosurge on Saturday night and they gave me a fair old buzz... so much closer to a pub draught pint than the regular draught cans..



  • Registered Users, Registered Users 2 Posts: 5,694 ✭✭✭Flaneur OBrien




  • Registered Users, Registered Users 2 Posts: 15,760 ✭✭✭✭AndyBoBandy


    I'm guessing when you start pouring, you pierce the bottom of the can (which is now upside down) with a thumb tack, to allow air into the can to allow a smoother/faster pour which won't gurgle as air comes in while Guinness flows out...


    That'd be my guess..



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  • Registered Users, Registered Users 2 Posts: 24,276 ✭✭✭✭Sleepy



    You use a pin to pierce the can and release the nitrogen without triggering the nitro bubble widget, then you can use the nitrosurger on regular draught Guinness cans...



  • Registered Users, Registered Users 2 Posts: 2,206 ✭✭✭jiltloop


    No, I believe the trick is to pierce the can before opening it to release the pressure and nullify the effect of the widget, then use the nitro surge device while pouring it. I haven't tried it myself, mainly because I actually think I can pour a better pint from the traditional cans and I'm not so sure the NS cans are better.



  • Registered Users, Registered Users 2 Posts: 15,760 ✭✭✭✭AndyBoBandy


    yeah, I see it now in the video just posted, and am intrigued...

    I want to try this.



  • Moderators, Recreation & Hobbies Moderators Posts: 11,927 Mod ✭✭✭✭BeerNut


    I have. I don't detect any difference in the taste of Draught Guinness whether poured from a tap, a widget can or the Nitrosurge device. Hence when someone says they've done a blind test and there's a difference, I'm interested in what that perceived difference was. And then, depending on what it is, how that happened -- the base liquid is the same: how do the mechanics of dispense affect its sensory qualities? I'm a bit of a beer nerd that way.

    How did the Guinness differ between the three formats?



  • Posts: 0 [Deleted User]


    This is the thing. It’s all about perception, opinion, taste, value (some people want to chase the cheapest beer possible. MUP at all cost (pardon the pun))

    Others care about the fluid dynamics or nitrogen effect.

    My opinion, simply put is a regular can, has a thin head, no cling and a slight metallic taste.

    Nitro cans are better and a Bowes Lounge pint the best. The thick head adds to the drinking experience of Guinness

    no doubt someone will tell me I’m talking shite and that its in my head. I’m ok with that.

    Is a pint of beer in a plastic cup at a festival the same as a pint of beer in a chilled tall glass in a nice sunny beer garden?

    Is a pint of Guinness the same in each and every pub in Dublin? It’s the same stuff in the keg.



  • Moderators, Recreation & Hobbies Moderators Posts: 11,927 Mod ✭✭✭✭BeerNut


    This is the thing. It’s all about perception, opinion, taste, 

    That's true, but it's not the same as saying "anything goes, and every opinion is as valid as the next". There is such a thing as sensory analysis of beer. It's possible to learn how beer flavour works, what the flaws are, and what the standardised vocabulary to describe them is. There are organisations who offer qualifications in this. People who do this stuff, whether it's as part of quality assurance for a brewery, for homebrew competitions or for commercial competitions, can tell you when a beer is oxidised, under-attenuated, phenolic, light-struck etc etc: it's not just "these two are different, and this one is better".

    So when someone expresses a strong opinion on the relative merits of different beers, or their dispense methods, I find myself trying to fit that into my own understanding of how beer is perceived. "There's a difference... try it yourself" is frustratingly vague, especially if it's off the back of a real live blind test -- blind tests are a brilliant way to learn about this stuff. Gimme the deets!



  • Posts: 0 [Deleted User]


    Ok, so in your opinion are all three Guinness the same? regular nitro and pub

    Are all pub pints of Guinness the same?

    it’s all the same fluid.



  • Registered Users Posts: 1,016 ✭✭✭ballyargus


    honestly, if I'm having a dozen or more cans I'm not doing the thumb tack thing - I'd be making a balls of it after about the fifth can



  • Registered Users, Registered Users 2 Posts: 73 ✭✭richsull


    This is the way. I put some regular Guinness cans in the fridge a couple of days before I plan to drink them. They are spot on when I pour them. Haven't trie the NS as I can't see passed the marketing angle



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  • Registered Users, Registered Users 2 Posts: 2,569 ✭✭✭Bobson Dugnutt


    I even find the nitrosurge can be a bit messy after I’ve had 6 or 7. Device holds a few drops which can spill. Might be getting messier as I get older anyway - would struggle to put away a dozen these days

    Being young is a great advantage, since we see the world from a new perspective and we are not afraid to make radical changes - Greta Thunburg



  • Registered Users Posts: 155 ✭✭Isthisthingon?


    I was given the nitro surge pack as a gift last year. Otherwise I wouldn't have gone out of my way to buy it. I would have only drunk Guinness at a pub.

    I've used it on / off for a few months now, and I think it can be a bit hit and miss. Sometimes the pints are nice and form perfectly, other times there is stout left in the can. I read there are reasons for this; temperature of the can, if the device doesn't ' kick in' on time etc. I seem to find that the first poured can is always a little off, then successive ones are better. That can be annoying. At least the ordinary draft cans were consistent, you just need to master the pour.

    Is it a gimmick? absolutely , but to be fair we are talking about the company who probably created ( or at least marketed) the greatest alcoholic gimmick of all time. Does it give a nice pint - yeah most of the time.



  • Registered Users, Registered Users 2 Posts: 1,799 ✭✭✭Ken Tucky


    They are selling 10 Nitro surge cans for €20 in Tesco. You need to have a clubcard to avail of the €20 price.

    And I have to echo with the above who say that they are better chilled for a day. Much much better.

    Also if you want to bother bringing the cans back you get €2.50 back...if the machine works and if it reads all the barcodes. But lets no go there🤬



  • Registered Users, Registered Users 2 Posts: 15,760 ✭✭✭✭AndyBoBandy


    Tesco actually charge you €22.50 for the 10 cans for sale at €20 club card price... so they are advertising the net price once you return all 10 empty cans.



  • Moderators, Recreation & Hobbies Moderators Posts: 11,927 Mod ✭✭✭✭BeerNut


    I don't know what you mean by "regular". Is it the carbonated form sold as "Guinness Original Extra Stout" and "Guinness XX"? This is the same fluid but the carbonation makes its sensory qualities different from the nitrogenated version. The extra carbonic acid means it's drier and sharper, but the propulsion effect you get from carbonation means the dark grain flavour and tangy lactic sourness are more pronounced.

    The product sold as "Draught Guinness", whether from a widget can, a Nitrosurge can or on tap in a bar, any bar, does all taste the same to me. The heads might look different when first poured, but that's not a factor that interests me. It has the same slightly bitter toasty roast and sour tang as you get from the carbonated version, but less of it because nitrogen doesn't propel flavour compounds the way carbon dioxide does. The finish is also longer because those flavour compounds will hang around in the mouth longer, they don't get scrubbed off by the fizz.

    By Irish stout standards, Guinness is a pretty bland one. It doesn't contain chocolate malt so there isn't the same balancing sweetness that you get from, say, Murphy's or O'Hara's (yes I've checked this blind). That's why I'm particularly interested when commenters say Guinness varies; there isn't much in it to vary, especially in the nitrogenated formats. Maybe they're only judging the appearance, though I've never seen someone claim that that's the only important factor when assessing a pint.



  • Posts: 0 [Deleted User]


    You know exactly what I mean by regular.

    You’re trying to look smart with you long posts that I can’t be bothered reading.



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  • Moderators, Recreation & Hobbies Moderators Posts: 11,927 Mod ✭✭✭✭BeerNut


    Another failed attempt by me at getting an informed opinion from a Guinness drinker 🙁 Maybe the next one will have some substance behind the assertions.



  • Registered Users, Registered Users 2 Posts: 15,760 ✭✭✭✭AndyBoBandy


    That's why I'm particularly interested when commenters say Guinness varies

    I'd put this down to the taps/pumps/coolers not being set correctly, or not cleaned?

    People always say Guinness doesn't travel well.. but 99% of it is probably down to improper setup of the taps.. I've had some fine pints of Guinness abroad..



  • Posts: 0 [Deleted User]


    Plenty of substance, just can’t be bothered with people being dicks for sport.



  • Moderators, Recreation & Hobbies Moderators Posts: 11,927 Mod ✭✭✭✭BeerNut


    But what is it that you're putting down to that? What has changed? If the cooler settings are wrong, there'll be something wrong with the temperature of the beer. If the lines aren't cleaned you'll get a bacterial vinegary twang and/or wild yeast funkiness, but you won't get them consistently: that goes away once the lines have been cleaned. And neither is relevant to the comparison of widget can vs. Nitrosurge can vs. draught tap, but we are not permitted to ask any further questions about that particular issue. Like a perfect pint, it's settled.



  • Registered Users, Registered Users 2 Posts: 1,799 ✭✭✭Ken Tucky


    Ah ffs..just when I think I couldn't despise this BS anymore than I do already now the actual prices are being hidden in the small print.



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  • Registered Users, Registered Users 2 Posts: 2,206 ✭✭✭jiltloop


    I suppose that would be completely down to personal perferences and tastes and therefore very subjective. For me personally, it's not just the taste, it's the texture and for how much of the drinking of the pint the texture I like is maintained. What I'm always looking for is a silky/velvety head that maintains for much of the pint and clings to the side of the glass giving the rings effect throughout the pint glass as it's drank. Generally I would agree with you about the taste being consistent regardless of which of the 3 methods have been used, obviously there are exceptions to that though and you can always get a bad pint but I think that's relatively rare.


    Of course I fully expect others to disagree with my opinion on it and some may not care about the texture and have strong opinions about a wide variance in tastes. I wouldn't object to anyone's opinion on it, it's all personal tastes at the end of the day.



  • Moderators, Recreation & Hobbies Moderators Posts: 11,927 Mod ✭✭✭✭BeerNut


    I can't square "you can always get a bad pint" and "it's all personal tastes". Both of those can't be true. Quality assurance is a real thing and there are objective standards. The lad in the Guinness van isn't going round checking that the pints are to his personal taste.



  • Registered Users, Registered Users 2 Posts: 2,206 ✭✭✭jiltloop


    You don't think there can be a consensus on what constitutes a bad pint? I'm not really sure what point you're trying to make to be honest.


    FWIW I think people talk about bad and good pints of Guinness far more than any other drink and a lot of it is BS and subjective, I'm not sure if that's what you are trying to get at or not? I'd say there are far less bad pints out there than good pints and I know a lot of Guinness drinkers who have a constant rhetoric around good and bad pints which make a point of paying no heed to. I know what I like in a pint of Guinness and I know my favourite places to find it consistently.



  • Moderators, Recreation & Hobbies Moderators Posts: 11,927 Mod ✭✭✭✭BeerNut


    You don't think there can be a consensus on what constitutes a bad pint?

    The opposite! Nobody who identifies "bad pints" provides any information on what was wrong with it. There is absolutely a consensus way of doing this — here's one set of agreed and standardised terms — but what you get instead is people saying it's insufficiently "creamy", it's "watery", it made them sick at one end or other of their digestive tract, none of which matches the list of things that actually go wrong with beers when they're bad.

    And yes, the fact that it's not only a homogenised, pasteurised, thoroughly QA'd beer that gets singled out for being uniquely variable, but a dark one too, suggests that something might not be right. But I don't know. It needs somebody who knows how to do an objective sensory analysis of beer to apply it to a bad pint.

    But nobody who can analyse beer objectively ever seems to get a bad pint of Guinness, and nobody who has experienced a bad pint of Guinness seems able to describe its flaws in objective sensory terms. There has to be a solution to this mystery! I genuinely don't know what it is, though.



  • Registered Users, Registered Users 2 Posts: 2,206 ✭✭✭jiltloop


    I think the main variable is man. Guinness is almost certainly more consistent than human beings and their frivolous nature.



  • Registered Users, Registered Users 2 Posts: 4,832 ✭✭✭ablelocks


    now that's a title for a research masters in philosophy for someone….and get Guinness to sponsor!



  • Posts: 0 [Deleted User]


    Man, that is soooooo boring. You'd suck the enthusiasm out of any good pint with the "scientific boredom guru " analysis.

    Have you tried a few pints in real life? In a pub? In a few different pubs? Ease up and enjoy the beer



  • Moderators, Recreation & Hobbies Moderators Posts: 5,813 Mod ✭✭✭✭irish_goat


    Mod: This forum is for the discussion of all things alcohol related. Feel free to disagree with the content of anyone's post, but please keep it civil.



  • Registered Users, Registered Users 2 Posts: 2,061 ✭✭✭Ohmeha


    I find Nitrosurge Guinness to be a definite improvement over regular Guinness cans but they are still not quite matching the quality of a regular pint on draught from your pub, overall I think they are a decent effort by Guinness to try recreate a draught pint to drink at home so I don't think they are entirely a marketing gimmick

    I consider the price point to pay no more than €2 for a Nitrosurge can, Lidl and Tesco have had packs of either 6 or 10 Nitrosurge on sale lately at that price point per can obviously now the additional Re-turn charge is on top of that, otherwise I would just buy a pack of regular cans at €1.66 MUP per can price point and try the previously mentioned 'pin trick' though it's an effort to do that with precision and results can be hit/miss from experience

    I also disagree with tips to leave the Nitrosurge cans in a fridge for a day/days I wouldn't even leave them in a fridge for 3 hours, you will get likely have a minimal head and in my opinion too much chill kills off much of the taste and smoothness you get out of the Nitrosurge pour. I put the cans in a fridge for 60-90 minutes max and rinse both the device and pint glass before every use, ideally rinse with warm water but cold water is still fine if warm is not practical. Like with Guinness in general not all Nitrosurge cans are consistent and a couple of times I have had entire packs that tasted off



  • Posts: 0 [Deleted User]


    It's funny how we are all different. I really don't like the cans that are chilled for only a few hours. I seem to enjoy cans more that are chilled for days in the fridge.

    Agree that some cans are a bit off. Off as in a bit dead/flat. Dead with thin head, flat like a pub pint that has been sitting around too long.



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