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Imagination by Belouis Some - but what was the ad?

supereurope

People normally ask for help identifying the song that was used in a particular ad, but in this case, I know the song but I can't remember the ad it appeared in.

I heard the song "Imagination" by Belouis Some on an 80s radio station yesterday, and since then I've been racking my brain trying to remember the ad it was used in. I think the ad was about 10/15 years ago and featured a young man doing various activities, with captions for each one such as "First summer job" or "First driving lesson" but I can't recall what the ad was actually for. Can anyone else remember it?

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Boom_Bap

I believe the ad was for car rims, and it wasn't his "First Summer Job", it was his "First Rim Job"

Jim_Hodge

It was a Barclays Bank advert.

supereurope

https://www.boards.ie/discussion/comment/121994151#Comment_121994151

Thanks, but it wasn't that ad - the one I'm thinking of was much more recent. Within the last 15 years I think, and it only aired in Ireland, I never saw it on Sky or anything like that.

igCorcaigh

https://www.boards.ie/discussion/comment/121994109#Comment_121994109

Excuse me?? And I thought I knew all of the old songs.

The Continental Op

"Imagination" can be heard in the films Ghost Chase (Hollywood-Monster) and The Business and has been used in many national and international TV adverts including Panasonic, Barclays Bank and Rimmel London

https://en.wikipedia.org/wiki/Belouis_Some

Vote4Squirrels

https://www.boards.ie/discussion/comment/121994838#Comment_121994838

It was and remains to this day an absolute banger!!!

The Continental Op

This one?

https://www.youtube.com/watch?v=vYSJZ7JQ3ZA

BrianD3

Highly unlikely but could it have been a trailer for the gangster film The Business with Danny Dyer? Song was featured in the film and Dyer does have a "summer job" and get driving lessons in it LOL.

Needmoretea

I think this song was also used for a Lotto add in the mid 00's

supereurope

https://www.boards.ie/discussion/comment/121994842#Comment_121994842

It's a great song…and quite a video too! Not one to watch on YouTube on the bus home.

supereurope

https://www.boards.ie/discussion/comment/121996471#Comment_121996471

Perhaps that's it…the whole concept behind the ad is "rites of passage" and first this, first that. Not out of the question that it's about buying your first Lotto ticket. I'll see what YouTube might bring up now I know what to search for.

supereurope

https://www.boards.ie/discussion/comment/121997169#Comment_121997169

Found the Lotto ad…it's from 2015. Right song, but it's not the ad I'm thinking of.

https://www.youtube.com/watch?v=0iklwVTQUjA

Hande hoche!

https://www.boards.ie/discussion/comment/121994109#Comment_121994109

He had to pay extra for that.