2fm - New schedule coming

Thsts fair! Guilty as charged lol! I’m old enough to remember the late 80s when Gerry Ryan was doing nights and making a name for himself with the Lambo incident. The closest I’ve heard to that type of radio I loved back in the day lately was Mike Moloney’s Musuc 1 Ireland back in 2021/22 That was staffed with oul lads too.

That being said, I don’t see the real need for teen to 30 radio these days. For my generation it was to hear songs you liked, the only outlet unless you bought an album or single. Now for the relatively small price of €5-€10/month you have access to any music you want. I don’t really know why you’d want to listen to some influencer spouting rubbish between songs in that case. What’s also missing is exposure to different genres. Some of my musical taste developed from DJs playing stuff they liked that was outside of the mainstream so the time. I mightn’t have liked some of it but they were music guys so I respected what they were doing and some of their choices grew on me. I suppose now at least if you hear a band or genre mentioned you have complete access to a back catalogue. There still isn’t any substitute for being forced to sit through a song you wouldn’t normally listen to because you liked the DJ so wanted to hear what they play next. That’s how music grows on you imho.

I think hiring “names” abd “influencers” for music radio is like tge weather on RTE ONE during the day. The people doing it are presenters. Not meteorologists so are reading from a prepared script. If things change quickly and the script isn’t updated, they can’t offer meaningful input whereas a meteorologist presenter can think on their feet with the knowledge they hade and give a better forecast. If your producer is picking the music and you are just in there as a presenter pressing play on the next track, it shows. If you don’t have a knowledge of the music you’re playing or a connection with it, you’re just filling in time. The audience will twig this as well. Maybe that’s what they want but if you’re purporting to be a music driven station then you need to get the listeners with an interest in music on side.

Oh absolutely. It’s a team effort. Just as you wouldn’t expect a listener to be 100% behind every track played, you wouldn’t expect that from a presenter either. You do know the presenters who are generally into music though. I’d say part of every jock’s job involves playing some stuff they think is pants either because if the producer or general popularity.

Well that’s what I’m wondering. If you can stream any music you want now, what’s the point of radio? Us old timers needed the radio to hear music and there was no other outlet bar buying albums or recording off the radio at a pinch.

Maybe the “WhatsApp me with your mad stories” schtick is what they want. I don’t know, you’ll see ones of mad stuff on TikTok also. So yes, I don’t know what young audiences want. Thing is, Dan Healy doesn’t seem to have an idea either.

What young people or listeners want is irrelevant. Content is driven by what the advertising agencies dictate to reach the audience they want for their customers product. Unfortunately, your average tweeny in the agency is as clueless as the so called programmers in RTE.

ive two in their early 20's and a 19 year old. radio doesnt exist in their world, nor in their friends. You tube 100%

I'm curious as to why Beta De Silva's new music show doesn't seem to come up in conversation?

Is it cos he black?

Interesting. I have nieces and nephews who are younger but they don't listen to the radio either. If I'm carrying any of them in the car, the first thing they do is reach for my phone and stream music from that (they don't have their own phones yet). It would make you wonder why anybody on 2FM is even bothering to pay expensive presenters.

The latest rumour is that Jim Nugent, who left in 2010, could be returning to the station.

Same. I spent a very enjoyable summer years ago driving around Ireland listening to that show in the afternoon.

I think we can all agree that radio is not the primary medium of young content consumers like it once was.

I can remember in the pre internet days hearing a song on the radio and then eagerly heading into town to try to track down a physical copy. The act of acquirement was in itself a social gathering, heading on for drinks afterwards etc…

Half of the joy was discovery. The internet has kinda crushed that whimsical adventure.

This ad illustrates how much of our time hanging out in town was just browsing

Beta's show is quite good. I'm not a regular listener but I would often pop him on when Feekna is sitting in for Creedo.

At 37, I'm a bit passed the target market I'd say, but what I've heard is quite good. He plays loads of new Irish music, with a good back story to accompany new artists and how to find more of their stuff. Other than that it's mostly "that was, this is" style of presentation with none of that "OMG lads the seagulls, text us in if you ever had a chip stolen by a seagull" type nonsense.