150KTubs - future career in Virgin Radio and other soulful pursuits **Mod: Read OP**

RTE is a slightly different organisation to the one from which Tubridy was dumped. It is facing increased political pressure and the licence fee issue still has not been resolved. Tubridy is very much the face of the payments scandal and was the straw that broke the camel's back.

Given his less than stellar performance on Virgin Radio and Q102 etc, it is obvious that he was being overpaid by RTE. The problem for Tubridy and NKM is that he's an RTE lifer who is finding it very difficult to survive outside of RTE.

Naturally, his fans are going to stand up for him. The numbers don't support their enthusiasm. News UK and the Murdochs are not known for tolerating failure when it comes to audience figures and earnings.

Regards…jmcc

The reality is, anyone who religiously sticks on a show they hate presented by a presenter they despise and does that everyday so they can criticise it online has, at best, very little going on in their life. It’s maladaptive behaviour.

It would be like me listening to Joe Brolly’s genuinely awful podcast. You might listen once to confirm it’s as bad as you imagine, but to keep “hate listening” is extremely odd behaviour. It’s only the radio folks. Change the fricking station and do something more productive with your life.

I only caught a snippet of one his lls on a gogglebox repeat and I was stunned by how terrible it was.

As I said before I was without a tv for twenty years so missed his tenure so I find it fascinating in him as an example of how wasteful the tv license is.

Im sure he has some fans, but they can elect to tune into his current slot without any license fee involved.

THe longer he is away from Ireland, the harder it will be for him to get a job back here.

People are forgetting about him. But they'll remember him enough to get annoyed if he was offered a job again in rte any time in the next 5 years at least.

Best he could do is to return to take up a radio position on newstalk or such. But it would be a brave company to employ him on big wages at present.

The Irish Mail on Sunday isn't a major national newspaper. The way that people read newspapers has changed too. They no longer read every article and some people will glance at the main news section and then go to the sports or other section.

With RTE radio, there is no discernable cost for people who listened to Tubridy's radio show. With his newspaper column, people have to buy the newspaper (or read it online). One involves spending real money just to read his column. Tubridy's podcast is a sponsored one and the sponsor will be concerned about whether the podcast recommendations convert to book sales. If they do, then Eason will continue sponsoring it.

Podcasts are very different to broadcast. With Tubridy's programme on RTE1, he had ample time to promote his book choices to an audience of hundreds of thousands that was listening to the show or even just to RTE1 waiting for the news and weather. Think of it as a "push" model with the content being broadcast to the audience.

With podcasts, it is a completely different model. It is a "pull" model where the audience has to make a decision to actively download and listen to or watch the podcast.

Not all of Tubridy's audience are interested in his book choices. That cuts down the potential market size for his podcast. That changes his podcast from being a general interest podcast like the "Paths To Power" podcast (the most successful NKM podcast) to a niche podcast with a much smaller audience.

Tubridy is no longer on RTE television (the LLS) or national Irish radio. That means that the obvious advertising routes are not available for the podcast. He's on Virgin Radio and the audience may not be interested in having to download or watch a podcast. The syndication deal with Q102 gives him some access to an Irish audience but the same argument applies.

Book review podcasts seem to be popular but for every market leading podcast, there are thousands of also-rans with small audiences. On the Youtube figures, Tubridy's podcast seems to be one of these. Tubridy is no Joe Rogan.

The only podcast episodes with significant audience figures are the ones with Vogue Williams and Doireann Garrihy. They are influencers in their own rights and have their own audiences. Those audiences seem to have "tuned in" to listen them rather than Tubridy. Eason might have sold a few more books as the result of their appearances.

Tubridy is in a position of being formerly famous. He and NKM have to keep his media profile current in Ireland if he is to have a future in Irish broadcasting. But with so much younger competition coming up through the ranks and his former RTE audience staying with RTE's new programmes and presenters it is like Tubridy's RTE audience was never Tubridy's audience.

Even a book show or Jazz/Lounge music show on Lyric FM seems out of reach for him at the moment.

Regards…jmcc

Becoming? He's into last week at this stage.

I see threadbans don't appear to be applicable anymore either.

You just reminded jmcc, was in Eason's the other day and his annoying ad isn't playing anymore. Complaints perhaps?

Or the podcast and ad are not converting into book sales.

Regards…jmcc

Hyperbollix wrote: I sometimes listen to Brendan O' Connor's snippets in podcast form where he normally does one half hour long-form interview every weekend. Now Brendan is no radio titan, but he does have a 'real' quality and has no problem with speaking to all his guests informally whoever they may be, whether Hollywood star or a person running a charity etc. He cuts all the bullshít out and brings everyone down to a human level that is disarming and compelling to listen to.

That is also why Tommy Tiernan's show has done so well. Like Brendan O'Connor, Tommy Tiernan is no broadcasting titan. What he is good at is sitting down and chatting to people and letting the conversation flow. Tubridy frequently comes across as somebody who approaches an interview with a list of questions in his head which must be answered no matter what. He isn't instinctive as a broadcaster and he is surprisingly incurious for a man who makes his living from talking to people.

exactly this, there isn’t one hint of genuine curiosity in Ryan’s voice, that is present in the broadcasters we actually enjoy listening to. The list of questions to be ticked off, one by one, no sliding off piste for a moment’s tangent. Maybe part of it is that he can’t do time management, ie if he were to venture into a tangent he wouldn’t have the focus to look at the minutes and seconds ticking away whilst actually thinking in his feet.

And Tubridy is to broadcasting what The Acolyte is to Star Wars.