Atlantic 252 What happened?

Yes, Stevie B's 'Because I Love You' and from rock Damn Yankees 'High Enough' to soul Ralph Tresvant 'Sensitivity'. A252 👍👍👍

Rick Dees Weekly Top 40 available from rick.com. Look out for the section devoted to '80s & '90s Editions. Editions from 1989/90/91 are regularly played. It will bring you back to A252 for that time period. Well worth a listen.

Cash Machine ads on the half hour.

LW and AM might have some nostalgia for radio anoraks, but the vast majority of folks don’t miss it. Lo quality sound with a hiss. Post war sort of stuff.
We now have a wide selection of stations on FM, podcasts, and music streaming services.

https://www.marketingweek.com/who-is-winning-the-radio-war/ ….

Sorry, I read this more than once, and have no idea what you talking about.
LW sounded like it was being broadcast from a bucket in the next room. Dreadful sound quality. LW is a relic of the past.

The idea there would still be a market for something like 252 is laughable. Some slightly creepy middle-aged dude speaking with a Yankee twang as he plays Pink and reads out fake requests from a nonexistent teenage audience.

Considering that the signal was weak in London and the East Coast this listenershio figures are high .

The station was closer to Sunshjne (which could be received on AM and FM on the West Coast of the UK) than Laser which was London centric and a fading memory , Charlie Wolf being the laser link.

Iirc Atlantic was not surveyed in Ireland , RTE was under considerable pressure from the ILRs especially LMFM over the popularity of the unregulated A252

AM was still very Important in '89 / early 90s with eg Capital 104 going as far as buying an AM transmitter to increase its listenership.

Re: AM listenership - I recall that when BBC Radio 1 went off its MW frequencies in 1994 its listenership fell almost overnight by ~1 million as that many were still relying on MW & LW to listen to the station and either hadn't retuned to FM, couldn't do so (some car radios at the time still didn't do FM in the early 90's) or locally hadn't been reached by BBC R1's FM network roll out by that time (though it was near complete by the time of the MW switch off). I think it was only by the late 1980s that FM listenership was bigger than AM in the UK, so it was still important during that era. A different story in the ROI of course, as the post-superpirate era of radio in the state had little AM broadcasting from the new stations coming on air (bar the short-lived Century Radio with its Dublin & Cork TXs).

Response to Infoanon:

Regarding Sunshine 101, I am going back further. Yes, Paul Kavanagh was PD of Sunshine 101 and Atlantic 252. But Paul did not come up with that particular format, he implemented it very successfully on Sunshine and Atlantic.

What makes you think that?

Calling Seal shyte?

Fail.

Waiting for the angry anorak mob to hop on you for the audacity to like the new unofficial version of Atlantic in 10, 9, 8…😉

I'm enjoying it too. Hearing tunes I haven't heard in a long line time. How long it'll last is another question because I haven't noticed any ads.

I have a Google smart speaker and would like to cast the audio to that when I'm at home. I can't see any option to cast it on the app, nor is the station showing up in TuneIn (there's a different A252 station there).

Been listening on and off since yesterday. Wow! Lots of tracks from that 89-91 period I’d totally forgotten because they’re never played anywhere and could be classed as obscure now. They wouldn’t have been big hits long term. They totally capture what was really going on in that period musically though, for me at least. Even TOTP from this time period doesn’t have this stuff but it was stuff I liked at the time. Stuff like a cover of Anither Day In Paradjse by I think it might be someone like Jam tronix or such and a drum beat/vocal cover of wishing on a star. You just don’t hear this stuff now.

Jam Trinik I think. That’s bit right either

And I think this is the version of "Wishing on a Star" you're referring to...

If you go to http://lsn.to/ATC on Chrome on an Android phone and start playing, you can find an option to cast to your Google smart speaker.

Google shot themselves in the foot when they stopped the support for conversational actions with no suitable replacement.

It affected many radio stations and Google is solely to blame for abandoning both the stations and its "smart" speaker users.