Heineken Ireland acquisition of Molson Coors Ireland beers

What I dislike about it is the fact it pretends to be Spainish,but it was conceived and brewed in England.

Didn't find the Madri and San Maguel stuff great

Going to Madrid in a few weeks, not sure what beers are even big overthere

Yeah the lads were saying that's the main beer

Hopefully its not like Harp or Rockshore

its true! over 90 people in ROI market are going to loose their jobs in January

it is brewed in Cork and Burton on Trent but actually was conceived in La Sagra brewery in Toledo. The guy on the bottle is Carlos Garcia, the owner of the brewery and a real person

they haven't bought Molson Coors, just the distribution rights for ROI. Still means that over 90 jobs are going to be lost right after Christmas

you're actually 100% correct but so was what I said. It is brewed in Cork and Burton and Carlos Garcia is still a major stakeholder in La Sagra brewery. They're very careful not to call it Spanish, they call it a 'Spanish or Mediterranean style beer '

that's what is known as 'marketing'

correct! its almost the same type of lies they told their current Irish team when they did a huge recruitment drive and head hunted us from other jobs only the leave us high and dry right after Christmas

That is the plan so far. Production will continue and no jobs will be lost. Heineken will just take over distribution

it's not a merger per say, Heineken will just take over the distribution of the full Molson Coors portfolio in ROI. They already distribute Coors here which was thought to be taken back by the Molson ROI team when the contract expired but now they will take over distribution of all brands for Molson Coors

as a directly affected person of this 'development' I can assure you that this is going ahead. The CCPC will announce when they are ready. As for Molson and Heineken, there should be a press statement soon which will state very little information other than Heineken Ireland will assume full distribution of Molson Coors products in ROI after approval from the CCPC is achieved

I wasn't trying to correct you :-), just trying to give information where I can. A lot of jobs, lives and families are now affected by this and we're stuck in purgatory without adequate information :-(

Mahou is a fine beer, perfect for the sun.

Are any/nuch of the Molson Coors portfolio made in Ireland (other than F Well)?

they never owned the bar . Also the brewery in the pub is now independant once more called original 7 . Has been for the last two years now

I think this will be a big problem.

Almost a monopoly of Heineken products.

Diageo globally are mostly a spirits company.

No massive interest in lagers like Rockshore, Harp etc. and struggling to compete with a lager / stout company like Heineken.

Not good for the consumer if this is allowed.

I definitely seen Brixton here somewhat recently cant remember until exactly how recent though, maybe it was a trial/imported. Yeah Four Corners did distribute it but didn't seem to keen to want to renew when Heineken took over, just seen out the contract likely. I'm not sure when that ended and how it was distributed but I definitely seen it on shelves earlier in the year Gamma Ray and Neck Oil in O'Brien's and one or two places, was told likely not coming back/no new barcode. I suppose it's it semantics really, but maybe they dropped a number of products to make way for some Molsen Coors ones, but either way it doesn't give confidence for the future. With Lagunitas they messed up distribution when they rebranded and transferred product to Alken-Maes last year it seems it went off the market (at off licence) for 3/4 months, and struggled to gain shelf space back as there seemed supply issues, obviously not a brand they're overly worried about either way.

I think part of the issue was Molsen Coors did seem to operate at a loss in recent years here, I was surprised they always renewed their Coors Heineken deal but maybe it made sense in some way, but it was a good option with alternative beers and competitive. If Molsen Coors did pull out completely or if Heineken takes over I can't see a good outcome either way but I suppose still having their products available here would be better, they weren't a huge player really but good for consumers keeping the balance.

The on-trade has always struggled but the off-trade is flying, and there is a lot less overheads with packaged products. They had massive campaigns over the years for draught products but with most of the brewery's at capacity, they ended up sacrificing the kegging production line for more popular brands such as Carling. Molson Canadian draught is a good example of a products that was growing legs but then culled in order to grow production of other products in more demand

completely agree. They constantly tried to impose a model that is successful in the UK market into ROI without taking into any consideration that they are tremendously different markets! For some reason this penny has not dropped with them yet, or ever will by the looks of it.

On a grander scheme of things you could speculate that they may have be using the Irish market as a testing format for larger global markets to judge pitfalls at a relatively low loss from worldwide perspective- one may ponder

What's going to happen to the Molson Coors staff?