150KTubs - future career in Virgin Radio and other soulful pursuits **Mod: Read OP**

Front page of todays Irish Independent is a big picture of Ryan Tubridy with the tagline: "As Ryan Tubridy starts his new job .... meet 3 other people who made a fresh start at 50 and changed their lives"

It's pathetic that they're trying to pretend that this is something he wanted and it's isn't been forced upon him because he was sacked due to RTE scandal he was involved in.

I'm pretty indifferent about Tubridy as I never watched the Late Late show or listened to his radio show but it just shows you if you have connections in the media in this country they can lie and lie on your behalf forever until they hopefully make everyone forget.The fact that the Allen Family (of Ballymaloe) are still part of the In crowd in Irish media shows you how true this is

Oliver Callan is the only one calling out the odious Allen family, in fairness to him. How do they get away with it? Why have they so much influence? The brand must be protected at all costs. It's almost Savile-esque

We always call it porn relish.

Have never listened or watched him so won't be listening now but I'm surprised this man can fit in a door with the gigantic ego he's carrying around.

I agree NK must have the.nedia and or lot over a barrel in this country to have them plugging this greedy man so much.

On another note after that Balymaloe man was convicted and fined (bloody insult) for his porn stash we stopped our hasing their products. Have to protest somehow🥴

Think of it another way, Virgin Radio have about 2% market share including Chris Evans who probably accounts for half of their listeners. With all of those listeners tuning out once Chris Evans goes off air, Tubridys challenge is to try and retain some of these listeners for a little while longer in the morning. Until he shows he can do that, he's got little value. He may well prove to be a roaring success in which case he'll be handsomely rewarded but this is not RTE, he won't get big bucks just cos he really really wants to, and because Chris Evans gets big bucks so he should too.

Another scathing review of his new programme. It's not all his fault, for example, the volume of ads is massive and off-putting. Reminds me of the time he worked for BBC. He had nothing to offer and it's the same old shtick that he doing years later. Really shallow stuff like talking about his favourite film or book, something that he saw on his walk the previous day. He has become an absolute bore, who's afraid to say anything in case it's deemed controversial.

It’s plainly obvious this guy doesn’t get through anything more than a few chapters of some shıt Grisham novel when he’s on holiday. You can tell by listening to him, he rarely has any type of interesting insight, facts or opinions to offer on anything. His interviews are one dimensional and scripted and he is unable to deviate or segue into any meaningful conversation even when the interviewee tries to open up or touch on something interesting. Bottom line is, Tubridy is not particularly bright, I don’t even think he is of average intelligence. His constant bragging about how much he reads is just him feeling inadequate about how little he knows. The vast majority of people at Tubridys level get found out eventually, this is his time. He did well to get this far and it wouldn’t have happened anywhere other than Ireland due to the cabal, clique or whatever you want to call it that exists here in our pathetic national broadcaster and so many other facets of Irish life and business. I suspect it’s all downhill from here for him, doesn’t work that way in the UK. Talent, ability and hard work are what’s required, he has none of this.

is two threads on this? https://www.boards.ie/discussion/2058327434/the-tubmeister-on-virgin-radio#latest

Virgin Radio is a minnow in the UK. Its listenership is tiny considering the population of Britain.

Dee emailing him in :)

With 12 times the population that isn't a great achievement.

One of the things that Pat Kenny commented on when he moved from RTE was that he had a smaller support team than he had in RTE. Good researchers are important. Not sure if Tubridy has quite the same level of support in Virgin that he had in RTE but his slot isn't Current Affairs but rather Light Entertainment.

Regards...jmcc

Must be a big change for him going from being the top RTE personality to being a zelebrity on a station were few listeners have heard of him. DJs tend to have a good knowledge of their favourite music but will Tubridy will have much input on the playlist?

Regards...jmcc

I think Tubridy admitted that the playlist was merely given to him when he told Chris Evans on Tuesday morning, just before his debut show, that there was “nice music lined up” that “could have come right out of my head”.

Maybe as time goes on, he'll have more input, and clearly the U2 opener wasn't an accident (but it may have been a producer's choice, rather than his).

Fame has a shelf-life and the money that RTE sunk into making Tubridy a celebrity is a sunk cost for RTE. It does give Q102 a bit of a boost to have an ex-RTE personality on weekdays and Sundays and it is a fraction of the salary RTE paid. If Q102 etc were on the market, that would be a cheap way for the owners of Virgin and Q102 to capitalise on all that money spent making Tubridy a star. Tubridy's quarterly numbers for Q102 might be just as important, if not more so, than his numbers for Virgin. Tubridy needed to get back on Irish radio and no large broadcaster was willing to pay what RTE paid. The longer Tubridy stayed off air, the less valuable his brand became.

Regards...jmcc

You'd have to ask how long does a Tub's thread last on boards.ie before its closed!

I was just about to ask: Has anyone read a review of the new show from a British radio critic so far?

Any thoughts on how long he'll last in the gig?

I won't be surprised if he's gone by the months end. The Paddy Power deal might be funding his position for now, but it's of little use to overall advertising revenue if his current Ireland focused show has the main British listeners tuning out.

When I lived in England I simply listened to Irish channels via the internet, so there's no unfulfilled demand to be mined.

Gone so soon?

Not a chance.

All it takes is another well known Brit celeb type with an existing brand to build on and tubs will be gone.

If he was retained to just broadcast to Irish listeners then they'd have to drastically cut the current wage to match the market.

Remember, he's on a 10th of his 2011 salary broadcasting to a country 10x the population of Ireland.

Haven’t seen anything yet- just did a quick look there - the telegraph have a dedicated section to radio reviews but nothing yet

Guardian is even more quiet in terms of recent radio review articles

I’m wondering would the show even feature? Being 3 hours long and morning time slot id imagine some news outlet will review it over the coming month or so

We still don't know what his current salary is, it could well be less than a tenth of that €723k.

I feel a bit numb thinking back on 2011 as that's when we had to emigrate for work and that lad was on that wedge, for what?