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An open letter to Brennan's Bread

  • 14-10-2013 11:49AM
    #1
    Diaz
    Banned (with Prison Access) Posts: 56 ✭✭


    I thought this was very interesting. What are you thoughts on this and general point around wheat that the author brings up?
    Dear Mr Brennan
    CONGRATULATIONS!!!! on achieving 3rd place in the “Biggest Selling brands in Ireland” groceries ranking!
    Brennan’s Bread really is an iconic name in Ireland – I would love to know how you got there? The fact that bread is so cheap to make and really popular must have been a great help, right?
    And then there are those adverts of yours. Ah sure they’re great. Old Mr Brennan would nearly bring a tear to your eye! This one reminds me of Russell Crowe in Gladiator! (I think it might be my favourite actually)
    It’s really powerful, emotive stuff. Very well done indeed!
    Of course the wheat that Maximus Decimus Meridius was running his fingers through was einkorn wheat and much more nutritious than the dwarf wheat Old Mr Brennan is baking with nowadays.

    http://letfatbethymedicine.com/an-open-letter-to-brennans-bread


Comments

  • #2
    Wabbit Ears
    Registered Users, Registered Users 2 Posts: 3,044 ✭✭✭Wabbit Ears


    TLDR, Is there anything new or groundbreaking in the badly written rant?


  • #3
    Diaz
    Banned (with Prison Access) Posts: 56 ✭✭Diaz


    TLDR?


  • #4
    String
    Registered Users, Registered Users 2 Posts: 1,668 ✭✭✭String


    Diaz wrote: »
    TLDR?

    http://lmgtfy.com/?q=TLDR


  • #5
    Wabbit Ears
    Registered Users, Registered Users 2 Posts: 3,044 ✭✭✭Wabbit Ears


    Seriously though, Its like compaining to the Mars company that snickers contains high levels of sugar but writing a D grade essay to say it.


  • #6
    Transform
    Registered Users, Registered Users 2 Posts: 6,394 ✭✭✭Transform


    The letter was written in response to Brennan's adverts under the support of a nutritionist in blackrock clinic no less, encouraging people to eat more bread and made it out to be a one stop shop for all your nutrition needs.

    I enjoyed the letter and contend that Wheat and sugar are the two biggest toxins people over consume daily.

    Dr pearlmutter new book grain brain is a good read on this topic also (I don't agree with everything he suggests e.g. Ketosis is good for everyone) - http://www.amazon.com/Grain-Brain-Surprising-Sugar-Your-Killers/dp/031623480X


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  • #7
    Trent Houseboat
    Registered Users, Registered Users 2 Posts: 1,116 ✭✭✭Trent Houseboat


    Just a question about the graph on wheat production on the site linked, is there any pre-WWII data? I would expect a massive drop off in the 1940s and to start a graph there seems a bit misleading.

    With regards to the article, I found there to be far too many exclamation marks at the beginning and kind of stopped paying attention until the graph.


  • #8
    rubadub
    Registered Users, Registered Users 2 Posts: 32,388 ✭✭✭✭rubadub


    Wabbit Ears wrote: »
    Seriously though, Its like compaining to the Mars company that snickers contains high levels of sugar but writing a D grade essay to say it.
    Are mars adverts as laughable & misleading? Its more comparable to kelloggs adverts to me.

    brennans are now advertising their bread as a source of protein.

    They even went to the bother of stating the legal EU advertising guidelines and how they barely qualify

    http://www.brennansbread.ie/family-pan/

    Its a telling sign when they have to do that! Like they are explaining the loophole they used, pre-empting complaints

    Brennans Family Pan grams of protein per 100g is 8.7g

    A snickers is 9.4g protein per 100g but higher calories so would wouldn't qualify.


  • #9
    btkm8unsl0w5r4
    Closed Accounts Posts: 9,535 ✭✭✭btkm8unsl0w5r4


    Ah nutritional elitism...how boring.


  • #10
    Transform
    Registered Users, Registered Users 2 Posts: 6,394 ✭✭✭Transform


    rubadub wrote: »
    Are mars adverts as laughable & misleading? Its more comparable to kelloggs adverts to me.

    brennans are now advertising their bread as a source of protein.

    They even went to the bother of stating the legal EU advertising guidelines and how they barely qualify

    http://www.brennansbread.ie/family-pan/

    Its a telling sign when they have to do that! Like they are explaining the loophole they used, pre-empting complaints

    Brennans Family Pan grams of protein per 100g is 8.7g

    A snickers is 9.4g protein per 100g but higher calories so would wouldn't qualify.
    All of these companies know sales have dropped so they have to do something in response.

    Brennans recently bought a gluten free bread company and is that any different to coke buying innocent smoothies.


  • #11
    Diaz
    Banned (with Prison Access) Posts: 56 ✭✭Diaz


    rubadub wrote: »
    Are mars adverts as laughable & misleading? Its more comparable to kelloggs adverts to me.

    brennans are now advertising their bread as a source of protein.

    They even went to the bother of stating the legal EU advertising guidelines and how they barely qualify

    http://www.brennansbread.ie/family-pan/

    Its a telling sign when they have to do that! Like they are explaining the loophole they used, pre-empting complaints

    Brennans Family Pan grams of protein per 100g is 8.7g

    A snickers is 9.4g protein per 100g but higher calories so would wouldn't qualify.

    Thats is a bizarre ad alright -


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  • #12
    Diaz
    Banned (with Prison Access) Posts: 56 ✭✭Diaz


    Miley Most Glasses wrote: »
    Ah nutritional elitism...how boring.

    How do you mean Nutrional elitism? Do you not think there is any merit in what he is saying?


  • #13
    El_Dangeroso
    Users Awaiting Email Confirmation Posts: 5,620 ✭✭✭El_Dangeroso


    Trent Houseboat wrote: »
    Just a question about the graph on wheat production on the site linked, is there any pre-WWII data? I would expect a massive drop off in the 1940s and to start a graph there seems a bit misleading.

    With regards to the article, I found there to be far too many exclamation marks at the beginning and kind of stopped paying attention until the graph.

    Not sure about production but people in the 1900's ate more bread than we do now, though it was almost exclusively homemade and used none of the additives we do now.


  • #14
    Transform
    Registered Users, Registered Users 2 Posts: 6,394 ✭✭✭Transform


    El_Dangeroso wrote: »
    Not sure about production but people in the 1900's ate more bread than we do now, though it was almost exclusively homemade and used none of the additives we do now.
    homemade and additives are a factor but biggest might be the change towards the dwarf variant wheat in the 1960's - detailed in the book wheat belly by william davis and added to that the start of the lipid hypothesis (i.e. fat is bad and will kill you) which pushed people further towards sugar, wheat, vegetable oil, corn etc


  • #15
    Diaz
    Banned (with Prison Access) Posts: 56 ✭✭Diaz


    Transform wrote: »
    homemade and additives are a factor but biggest might be the change towards the dwarf variant wheat in the 1960's - detailed in the book wheat belly by william davis and added to that the start of the lipid hypothesis (i.e. fat is bad and will kill you) which pushed people further towards sugar, wheat, vegetable oil, corn etc

    Are there any breads that do not use the dwarf variant wheat, do you know?


  • #16
    Transform
    Registered Users, Registered Users 2 Posts: 6,394 ✭✭✭Transform


    not that i know of but would be best to contact a local bread maker to check.

    Gluten free also but some of those are full of additives


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